Friday, 6 April 2012

Killer labels

Who doesn't love a good party? Good music, tasty nibbles, lots of wine and, if you're like me, lots of really bad dancing followed late in the evening by microphone-hogging karaoke or SingStar.

But one of the most exciting parts of the party happens before it even starts. That part is when you're at the bottle-o browsing among the various red, white and pink vinos and taking your time to decide the perfect vino to treat you and your peers at the party.

 One of my favourite parts about choosing a wine is looking at the labels. Boy do they vary, and boy do I love taking notice (meanwhile, my dear friends are waiting very patiently in the car wondering what the f is taking so long... sorry guys).

I was recently at a consumer tasting in Adelaide of the wines from the 2011 McLaren Vale vintage. It was the first consumer tasting I have attended and there were more than 200 wines to taste, some featuring grapes from Langhorne Creek, Adelaide Hills and other terrif vino regions. Lots of goodies to taste and lots of funky labels to take snaps of.

A few labels that really stood out were those under the Killibinbin brand. Established in 1997, the brand was recently taken over by Langhorne Creek winery, Brothers in Arms.

The labels are very 'killer', with imagery that evokes a '50 take on the action flick, Sin City.

It's interesting how labels reflect consumer choices on what wine to taste or buy. Everyone knows labels have massive power at influencing buyer habits, but the extent is impressive. I've noticed these habits when at the bottle-o with friends. For example, my friends aged between 20-25 tend to go for the funky labels with hipster cartoons or doodles. Molly Dooker Wines is a prime example.

At the tasting, there was a lady in her fifties who said she wouldn't taste the Killibinbin Shiraz because the woman on the label had her mouth open, as if to say even she wouldn't like it.

Alas for her, I tasted the vino and I think the lady in her fifties was bonkers. The wine was a killer.

As for the Killibinbin 2007 Shiraz, expect flavours of dark red fruits, blackcurrents, hints of licorice, spice and firm tannins. One bottle retails for about $30.

Check out the Brothers in Arms website for more info:

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